Module 1: Foundations of Innovation and Idea Development

• Introduction to entrepreneurship, key terms and concepts, developing the entrepreneurial mindset.

• Identifying problems, conducting needs assessment, and understanding user requirements.

• Advanced tools for creative solutions.

• Product Discovery process, supported by AI-driven tools for user research, identifying behavioral patterns, and gathering actionable audience insights.

• Building a business model using the Business Model Canvas, with AI tools to streamline structural design, organize data efficiently, and enhance visual presentation.

• Developing an MVP: Defining a minimum viable product and critical assumptions for testing, with AI tools to assist in identifying core features and creating prototypes efficiently.

• Introducing AI Agents: Learn to design and build AI agents to automate tasks and enhance decision-making in idea development.

Module 2: Financial Module for Entrepreneurs

• Fundamental financial concepts: Income, expenses, profit, and cash flow.

• Familiarity with basic terms like EBITDA and the structure of financial statements.

• Basic principles of budgeting and financial planning for a venture.

• Leveraging AI tools for financial modeling, budgeting, and scenario analysis to improve decision-making and efficiency.

Module 3: Building and Delivering a Winning Pitch

• Principles of a successful pitch: Structure and content.

• Tailoring the pitch for different audiences (investors, partners, customers).

• Effective use of AI tools like ChatGPT and Claude for visual aids such as presentations and graphs. The course emphasizes prompt engineering to generate precise content and refine materials.

• Practicing idea presentation and receiving feedback.

Module 4: Crafting Marketing Funnels and Winning Messages

• Advanced and modern methods for creating effective marketing funnels.

• Developing sharp, precise messages that drive action, supported by AI-driven audience analysis and personalization.

• Practical application: Creating a customized marketing funnel for a project, utilizing AI tools to streamline processes, optimize performance, and open new scaling opportunities.

Module 5: Execution and Implementing the Marketing Funnel

• Webinars as a conversion tool: Planning, promotion, and successful delivery.

• Advertising on social media and search platforms, using AI for campaign targeting and optimization.

• Smart networking: Identifying strategic partners and techniques for building connections that drive success.

• Collaborating with influencers and affiliate programs.

• Measurement and optimization: Tracking and improving the performance of the marketing funnel with AI-based analytics.

Module 6: Project Preparation and Presentation

• Developing a comprehensive business plan, including marketing messages and financial data.

• Creating a professional presentation to showcase the project, supported by innovative video and graphic tools for impactful storytelling.

• Techniques for project presentations: Enhancing presentation skills and handling questions effectively.

What Makes Our Course Unique and Inspiring

International Learning Experience and Global Networking

Connect with students from around the world, collaborate in engaging activities, exchange ideas, and build meaningful global connections that will last beyond the course.

Practical Simulations and Exercises

Tackle real-world business challenges through engaging simulations and hands-on exercises that enhance your creative thinking and teach you how to analyze complex processes effectively.

Real Marketing Assignments

Personal Development: S&W Map

Create a personalized map of your strengths and weaknesses, improve your personal skills, cultivate leadership abilities, and shape a personal vision that will guide you to success.

Applied Artificial Intelligence Tools

Learn and work with advanced AI tools to analyze data, predict market trends, and develop customized solutions to drive your venture forward.

Insights from Global Success Stories

Discover the secrets behind the success of leading entrepreneurs worldwide and gain practical insights from inspiring real-life stories that will help you on your journey.

Must-Know Books in Entrepreneurship and Marketing

Enrich your knowledge with focused summaries and short, inspirational videos of leading books in entrepreneurship and marketing, strengthening your business lingo and giving you a professional edge.

In-Depth Learning on Unique Bonus Topics

Gain access to exclusive content, such as the "Blue Ocean Strategy," techniques for creating viral videos, and tools for enhancing charisma and public speaking.

The Storytelling Challenge

Learn how to craft a personal and unique story for your venture, and create a video that showcases your vision, inspiration, and the challenges behind it.

Famous Failures Series and the 180-Degree Project

Dive deep into analyses of famous entrepreneurial failures and take part in a creative challenge where you turn failed ideas into exciting new successes.

International PITCH Practice Using the SPEED DATE Method

Present your ideas in fast-paced rounds to students from around the world, receive immediate feedback, and conclude with an impressive presentation to the teaching team during DEMO DAY.

Be Ready for the Unexpected in Entrepreneurship

Tackle the surprises of entrepreneurship—unplanned challenges and sudden opportunities—through hands-on simulations inspired by real-world experience.

Take part in unique practical sessions, including interviewing real people, validating ideas, testing product fit, and creating targeted, effective marketing plans.